Embedding Green Product Attributes Preferences and Cultural Consideration for Product Design Development: A Conceptual Framework

In the past ten years, increasing customer awareness of environmental sustainability has driven development green products. As initiator product development, this situation can challenge designers. Since customers may have varied expectations and preferences for products, it depends on attributes embedded in cultural value influences. natural behavior setting, been proven to influence literature. However, was identified that previous studies had not clearly defined consideration values design. Therefore, study aimed generate a conceptual framework embedding A comprehensive review design performed align relevancies constructing framework. Bibliographic analysis using PRISMA approach also identify current trend It expected proposed could be used as supporting insight determining customers’ an essential process development.